Odds are if you’ve been building links for any period of time you’ve probably picked up a submitter or two for your backlinking. You might have a few collecting virtual dust on your hard drive right now, or maybe you use them actively. Either way, here are a few advanced tactics you can use to switch things up and get more bang for your buck with your SEO software.
Don’t Link Directly to Your Site
This is one of the most important tips to keep in mind when using software for backlinks. There is no guarantee that your site will get penalized if you build links aggressively, but it is always a possibility. The truth is that you CAN get hurt by building too many links too quickly especially if your website is new.
One important factor to keep in mind when doing mass submissions is that the indexing rate is VERY important. You could for instance build 1,000 links and they might get picked up slowly by Google creating a drip-feed style affect despite the immediate creation.
If you have a program for any kind of link blasting you can still take full advantage of it by linking first to other pages that then link to a page on your site directly. This technique for harnessing the full power of certain submission software without the risk of link building penalties is now very popular and widely used for linking schemes such as link wheels.
Tiered Link Building
Tiered link building is the act of building links to your backlinks.
In order take advantage of mass submissions you can use tiered link building to moderate the amount of links that lead directly to your site while still gaining further benefit from indirect links.
For Article Submitters: First submit your article to a handful of high quality, popular directories such as Ezine, ArticleBase, and GoArticles. After your article has been approved at each you can submit it to hundreds or thousands of lower quality directories and spin the link in the resource box to link randomly between your approved articles. This way you will have a stronger link profile for each article that links directly to your site without any added risk. Also, your article pages in the quality directories will now have a stronger presence in the search engines from the link building.
This strategy can be employed for basically any type of submission, but here’s one more tiered submission technique for increasing indexing rates.
For RSS Submitters: This is a really neat technique I came up with when I needed to increase indexation for clients’ article submissions. The first thing you need to do is create an RSS feed out of links you want indexed. You can take any list of URLs and make a feed at html2rss. If you have a lot links then you can make multiple feeds with 20-50 links each and then submit them all to the directories. Finally, you create a master RSS feed with the links of the other feeds and submit it as well in order to maximize your indexing rates.
For even further indexing and more link juice you can easily use a program like Bookmarking Demon to link to the URLs where your feeds are hosted on the RSS directories.
Link to Pages That Get No Love
There are a lot of pages online that link to your site, but never get links. For instance, a page where your RSS feed is hosted usually does not receive backlinks. This page links to all of your most recent blog posts AND updates when new posts are published = automatic backlinks. So why not show this page some love and get stronger links on autopilot to every post you publish?
Your profile on bookmarking sites and social media websites are another good place to add a few links to. A quick check with SEO Quake or SearchStatus will reveal which ones are dofollow and thus warrant more links. You can use virtually any submission software to spin your links and backlink to all of them with ease.
Ben Jackson writes more about SEO tips and tactics for ranking at his blog SEO Discovery .
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